"First of all the best way to click back is to go to the "Location: 2009 Communication channels" at the top and right-click on the link to bring it up in a new window (or tab if you prefer).

The first place I'd start while brainstorming users is how they want to participate: receiving updates, being in discussions, and/or collaborating more deeply. Then I'd look at what channel they prefer: email, blogs, Facebook, Twitter, MySpace, discussion boards. (For a lot of people it may be different answers for different categories.) Going down that approach, though, leads to the situation we have today: a lot of different communication channels. Or you wind up choosing some channels at the expense of others -- but that invariably has implications in terms of power dynamics, and almost always favors older people and guys at the expense of everybody else."

"Where's the press? I mean, not the neo-press, the real press? They may be dullards but they're not the enemy and still the way that most people get their news, especially teenagers and 20somethings, and then again people over 40. "