There are millions of great stories and interesting videos out there; why should people cover this one? When you're approaching a blogger and journalist, as well as sending them the link to the YouTube video and the Get FISA Right home page, you also want to give them some context for the story. As well as our media release (coming soon), a few potentially useful links:

• Dawn Teo's history of Get FISA Right on the Huffington Post
• for more on our first ad, Nancy Scola's summary of the Fight FISA on TV campaign on techPresident and Sarah Lai Stirland'sOpposed to Wiretap Amensty? Run a TV Ad for Six Bucks fromWired's Threat Level
• Noam Cohen's New York Times articleLike Politics? Broadcast Your View for Only $6 on SaysMe.tv -- it ran on the front page of the business section

Very often the key to getting coverage is to relate the story to the kinds of things the person or organization you're pitching it to usually cover. There's no single magic answer here; here's some ideas that can work well in different situations.

1. if you're in one of the early markets, or there's a Congressional race where the netroots are likely to be involved, highlight the local angle
2. for techies and business types, emphasize the social networks aspect -- it's hip, it's hot, it's web 2.0, and it's part of what makes Get FISA Right so unique. We started on my.barackobama.com and quickly added Facebook, Wetpaint, Twitter, MySpace ... and now YouTube
3. for people interested in marketing, advertising, and Hollywood, play up the SaysMe.tv connection, and don't be shy about mentioning that investors include Ashton Kutcher's Katalyst Films