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| Version | User | Scope of changes |
|---|---|---|
| Jul 19 2008, 12:32 AM EDT (current) | JonPincus | 47 words added, 15 words deleted |
| Jul 18 2008, 10:16 PM EDT | JonPincus | 150 words added, 130 words deleted |
Changes
Key: Additions Deletions
The first Night of Facebook Action was surprisingly successful, getting 240 attendees (12% of the Facebook group's size!) overnight with another 140 maybes. The prototype implementation of the 50-state strategy with Senator-specific groups, with over 20 groups created and the largest (Feinstein and Feingold) at 204 and 173 so far. So there's a lot to build on. We also learned a lot in the process ...
One thing we learned is that a group probably isn't necessarily the rightlong-term home.home on Facebook. Pages have a bunch of useful functionality that groups don't, including having their own mini-feed so it's easy for people to see what's going on, and being able to updatesend members byless intrusive notifications"updates" rather than sendingblasting blastthem all with messages.* ThereOn arethe someother downsideshand, Pages don't allow you to send out a message to pageseverybody, and there may well be some other downsides as well, so we won't get rid of the group,group. Short-term and longer term may well want to introduce an Application** or Cause. For nownow, though, let'swe'll start getthinking about getting people to the group and the Page -- and start planning our next Nights of Facebook Action and other events.
The release of the Tombstone ad is a great opportunity to kick off outreach and recruiting on Facebook. Video propagates very virally; and so do events, so we'll use those too. It's also worth thinking about whether we want to do a thank/spank campaign focused on Senators' walls.
We'll need instructions about how best to propagate videos (including iLike); we'll also want to think about how this fits in with digging the videos.
Larger events have more viral possibilites, and it's good to start thinking about these as well. Current thinking includes:
A quick note on your Senator's wall (or other Senators such as Feingold, Dodd, Leahy, Bingaman, Specter, and Rockefeller who had major roles in this) not only provides feedback, it's a good chance to link back to a Page or Event for people who want to do more. If everybody contacts the Senators on Facebook once a month -- and also mention it on their wall whenever you phone them -- that'll have an impact. Other people who are browsing the Senator's wall or feed will see that people are upset about FISA; if they're already aware of the issue, they might well join us, and if they don't know much about the issue yet, the might well find out more. Even if the Senators don't read the indivual notes, their staffs are likely to report the totals to them. And if enough people participate, it's likely to be a story that the press starts to follow.
* inbox messages fromgroup owners don't thread well in the Facebook UI, and so the convention is to use these very rarely except in emergencies. we sent out two updates a day in the ramp-up to the vote but a more normal tempo is one every week or two. "updates" and "notifications" are much less intrusive, and so it's considered okay to send them out somewhat more frequently.
** this was apparently very valuable for Voces Contra Las FARC, although I'm not sure of the details
One thing we learned is that a group probably isn't necessarily the rightlong-term home.home on Facebook. Pages have a bunch of useful functionality that groups don't, including having their own mini-feed so it's easy for people to see what's going on, and being able to updatesend members byless intrusive notifications"updates" rather than sendingblasting blastthem all with messages.* ThereOn arethe someother downsideshand, Pages don't allow you to send out a message to pageseverybody, and there may well be some other downsides as well, so we won't get rid of the group,group. Short-term and longer term may well want to introduce an Application** or Cause. For nownow, though, let'swe'll start getthinking about getting people to the group and the Page -- and start planning our next Nights of Facebook Action and other events.
The release of the Tombstone ad is a great opportunity to kick off outreach and recruiting on Facebook. Video propagates very virally; and so do events, so we'll use those too. It's also worth thinking about whether we want to do a thank/spank campaign focused on Senators' walls.
Video
The Tombstone ad is just the first of our videos; we're starting to work on other ads and possibly even a tv show. There are also a lot of other great FISA videos out there that haven't been seen as much as they should; it would be great to do some short "greatest hits" remix with clips from Russ Feingold, Darcy Burner, Daniel Ellsberg, and others who have spoken on this. When sending the videos around on Facebook, include a link to the Page or to getfisaright.net ... and watch people flock to us!We'll need instructions about how best to propagate videos (including iLike); we'll also want to think about how this fits in with digging the videos.
Events
We'll have a bunch of local events for in-person meetings, including work on the platform; those are useful for building local connections, and forwarding on to local friends. Each of these points back to getfisaright.net and our page, and so will bring in some new members; hard to know just how many.Larger events have more viral possibilites, and it's good to start thinking about these as well. Current thinking includes:
- a Night of Facebook Action to help promote our ad, the August 8 money bomb
- potential Nights of Facebook Action to help congressional candidates, focus on the platform, and/or kick off a wall-writing campaign
- a massive online/in-person meetup during the convention
- and, planning ahead, an event for the first 30 days of the new administration and congress to ask them -- politely, of course -- to prioritize getting FISA right
Thank/spank wall-writing campaign
We still need to give feedback to Senators (and Representatives as well) about their votes on FISA. A natural way to do that on Facebook is to write on their walls.A quick note on your Senator's wall (or other Senators such as Feingold, Dodd, Leahy, Bingaman, Specter, and Rockefeller who had major roles in this) not only provides feedback, it's a good chance to link back to a Page or Event for people who want to do more. If everybody contacts the Senators on Facebook once a month -- and also mention it on their wall whenever you phone them -- that'll have an impact. Other people who are browsing the Senator's wall or feed will see that people are upset about FISA; if they're already aware of the issue, they might well join us, and if they don't know much about the issue yet, the might well find out more. Even if the Senators don't read the indivual notes, their staffs are likely to report the totals to them. And if enough people participate, it's likely to be a story that the press starts to follow.
* inbox messages fromgroup owners don't thread well in the Facebook UI, and so the convention is to use these very rarely except in emergencies. we sent out two updates a day in the ramp-up to the vote but a more normal tempo is one every week or two. "updates" and "notifications" are much less intrusive, and so it's considered okay to send them out somewhat more frequently.
** this was apparently very valuable for Voces Contra Las FARC, although I'm not sure of the details
