Fall 2009 StrategyThis is a featured page

Using multiple social network sites to complement other existing activism campaigns. "The coalition" refers to the 23ish civil liberties groups who have weighed in with a couple of letters: ACLU, EFF, CDT, ALA, etc.

Basic approach
  • Broaden the coalition's base by circulating next coalition letter broadly through social network sites, encouraging people to get other organizational signers
  • Use Twitter, Facebook, and MySpace for direct feedback to politicians
  • Leverage unique strengths of petition sites like Care2, change.org, and media sites like Ask Your Lawmaker
  • Make it very easy for bloggers to include links/widgets for social network campaigns (e.g., "retweet this")
  • Leverage Get FISA Right's upcoming Open Letter to Obama to catalyze Organizing for America and the progressive blogosphere, and allow people to sign on via many different mechanisms: signing petitions, joining groups on Facebook/MySpace/OFA, tweeting, ...
  • Frame things in terms of a narrative of the struggle within the Democratic party about whether to reign in the Imperial Presidency -- and a continuation of Get FISA Right's social network activism, now with much broader participation

Different strategies for different networks
  • Twitter: The community involved on Twitter appears to be more diverse than the signers of the coalition letters so far; leverage that both to expand the coalition's base and to seek out complementary media. Tactically, use 2gov and act.ly to pressure politicians, act.ly to target media; Twazzup for communications.
  • Facebook: there are multiple strong organizational Pages and several 1000-4000 person Groups. Tactics include writing on walls, sharing links, changing avatar or status, "liking", becoming fans of a page and joining groups.
  • MySpace: not sure of the situation here -- in general I don't think it's received anywhere near as much attention as it should.
  • Organizing for America: open letter. more details below
  • Care2: very complementary to the traditional civil liberties community. Tactics: leverage blogging strength (Jessica and Tracy have covered it) with a petition
  • Change.org: use Get FISA Right's "Ideas for Change" base and reach out to other Ideas for Change allies. Tactics: a petition, probably.
  • Ask Your Lawmaker: let's ask!
More details on a few of these below

Twitter

  • encourage 501(c)3s to have a Twitter "contact your politician" to complement their email campaigns
  • encourage bloggers to put in a "retweet this" button
  • act.ly petitions for politicians who are on twitter
  • 2gov for politicians in general
  • continue use #patriotact hashtag as organizing hub. leverage multiple hashtags to get the word out: #privacy, #tlot/#libertarian, #p2/#topprog/#rebelleft, etc.
  • introduce conventions for getting the word out about important things to retweet.
  • directly contact bloggers and media and encourage them to cover the story

OFA


  1. write open letter. early draft here.
  2. post draft for discussion on blog
  3. finalize, potentially vote, publish it
  4. "we're baaaaaaaaaack" press release
  5. seek signatures in multiple ways: petitions on Care2 and Change.org, joining the OFA/Facebook/MySpace group, act.ly on Twitter, ...
  6. reach out to bloggers and media from June/July 2008 and ask them to cover it once again
  7. potentially advertise via saysme.tv?





JonPincus
JonPincus
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