Using multiple social network sites to complement other existing activism campaigns. "The coalition" refers to the 23ish civil liberties groups who have weighed in with a couple of letters: ACLU, EFF, CDT, ALA, etc.
Basic approach
- Broaden the coalition's base by circulating next coalition letter broadly through social network sites, encouraging people to get other organizational signers
- Use Twitter, Facebook, and MySpace for direct feedback to politicians
- Leverage unique strengths of petition sites like Care2, change.org, and media sites like Ask Your Lawmaker
- Make it very easy for bloggers to include links/widgets for social network campaigns (e.g., "retweet this")
- Leverage Get FISA Right's upcoming Open Letter to Obama to catalyze Organizing for America and the progressive blogosphere, and allow people to sign on via many different mechanisms: signing petitions, joining groups on Facebook/MySpace/OFA, tweeting, ...
- Frame things in terms of a narrative of the struggle within the Democratic party about whether to reign in the Imperial Presidency -- and a continuation of Get FISA Right's social network activism, now with much broader participation
Different strategies for different networks- Twitter: The community involved on Twitter appears to be more diverse than the signers of the coalition letters so far; leverage that both to expand the coalition's base and to seek out complementary media. Tactically, use 2gov and act.ly to pressure politicians, act.ly to target media; Twazzup for communications.
- Facebook: there are multiple strong organizational Pages and several 1000-4000 person Groups. Tactics include writing on walls, sharing links, changing avatar or status, "liking", becoming fans of a page and joining groups.
- MySpace: not sure of the situation here -- in general I don't think it's received anywhere near as much attention as it should.
- Organizing for America: open letter. more details below
- Care2: very complementary to the traditional civil liberties community. Tactics: leverage blogging strength (Jessica and Tracy have covered it) with a petition
- Change.org: use Get FISA Right's "Ideas for Change" base and reach out to other Ideas for Change allies. Tactics: a petition, probably.
- Ask Your Lawmaker: let's ask!
More details on a few of these below
Twitter
- encourage 501(c)3s to have a Twitter "contact your politician" to complement their email campaigns
- encourage bloggers to put in a "retweet this" button
- act.ly petitions for politicians who are on twitter
- 2gov for politicians in general
- continue use #patriotact hashtag as organizing hub. leverage multiple hashtags to get the word out: #privacy, #tlot/#libertarian, #p2/#topprog/#rebelleft, etc.
- introduce conventions for getting the word out about important things to retweet.
- directly contact bloggers and media and encourage them to cover the story
OFA
- write open letter. early draft here.
- post draft for discussion on blog
- finalize, potentially vote, publish it
- "we're baaaaaaaaaack" press release
- seek signatures in multiple ways: petitions on Care2 and Change.org, joining the OFA/Facebook/MySpace group, act.ly on Twitter, ...
- reach out to bloggers and media from June/July 2008 and ask them to cover it once again
- potentially advertise via saysme.tv?